Solution: Polymerdesign staff went to work to understand the requirements and possibilities, and a particularly strategic approach that was previously repeatedly dismissed was selected. This approach had been rejected for the wrong reasons, and the alignment of performance characteristics and available chemical streams made this a particularly attractive approach.
One potentially very attractive market for these products was in consumer housewares. What characteristics does the product need to work in these applications – what heat resistance is necessary? What compromises were customers making with the incumbent material and how can our material help solve their problems? Polymerdesign staff leaned in to solve these problems and more, leading to one of the most successful new polymers in industry history.